What AI is saying about your brand is now your brand.
If it’s inaccurate, incomplete, or off message—you’re losing control.
Take this free 1-minute assessment to get a personalized PDF report with your score, gaps, and opportunities to improve how AI represents your brand.
~13%
of queries include AI overviews — and when they do, click-through rate drop by 58%. (Ahrefs)
25%
of traditional search volume is projected to decline by 2026 as users turn to AI chatbots for answers. (Gartner)
60%
of searches now end without a click-through because AI already answered the question.
Why AEO matters
The way buyers find you has changed. So has how you’ll know if your strategy is working.
AEO isn’t just SEO with new keywords. It’s brand strategy with technical teeth and a data layer that proves it’s working.
Take our AI Readiness QuizStrategic clarity
82
Consistent structure
67
Authoritative ecosystem
91
Emotional resonance
44
This shift is why more brands are investing in Answer Engine Optimization services instead of relying solely on traditional SEO. And here’s the part most agencies won’t tell you:
Without measurement, you’ll never know
which of those problems you have.
What does it mean to be Answer Engine Ready?
Every answer-ready brand should have four things.
Strategic clarity
A defined point of view. Clear positioning. Specific language about who you serve and why you matter. When you're precise, you become difficult to confuse and easier for AI to interpret.
Consistent structure
Your story expressed the same way everywhere. On your site. In your content. In your schema. Consistency builds recognition for humans and coherence for machines.
Authoritative ecosystem
What others say about you carries just as much weight as what you say about yourself. Backlinks, citations, earned mentions, and third-party validation should reinforce the same narrative, not fragment it.
Emotional resonance
People choose brands they connect with. Machines surface what humans trust. When brand clarity and optimization work together, visibility compounds instead of competing.
How does Edgar Allan do AEO differently?
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Story
⇝
Structure
⟶
Signal
⇝
Measurement
Most agencies fall into one of two camps: technical shops that optimize whatever’s there (even if it’s fuzzy), or brand agencies that stop at the PDF. We integrate both, and then we measure.
01
Start with story
02
Build what works
03
Measure what matters
04
Optimize with insight
Step 01
Start with story
We tighten positioning and map the right questions before we touch the site. Most brands have more to say than they realize – and most say it in ways machines can’t parse. We fix both.
Brand positioning audit
Question mapping against AI prompts
Messaging architecture
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✓
Your search traffic is declining and you don’t know why.
✓
You have a strong brand, but it doesn’t show up in answers given by AI search agents.
✓
You’ve hired separate agencies for brand, SEO, and web — and nothing connects.
✓
You suspect AI is describing your brand wrong (or ignoring you entirely).
✓
You want a partner who starts with story, and proves it’s working with data.
✓
You need to get leadership to buy into a new channel, and want the metrics to back it up.
Someone is answering questions about your brand online. It should be you.
We’ll show you how your brand appears in AI-generated answers, help shape what’s being said, and prove it’s working.
We’ve been building for this
#1
Most-Awarded Webflow Agency
2×
Webflow Enterprise Partner of the Year
800+
Projects completed
12 yrs
In business
94%
Client retention rate
40+
Enterprise brands served
Client logos — placeholder
What tools do you use?
We don’t guess whether AI is telling your story right. Profound proves it.
It's the only platform built to track how your brand appears in AI-generated answers. We’re a Profound Partner Agency, and use the platform to measure.
We build in Webflow because speed and ownership are part of the strategy.
We’ve partnered with brands across 800+ Webflow projects because it’s a platform your team can actually own, update, and optimize without waiting on a developer.
FAQs
Have questions? We have answers.
If you’re exploring Answer Engine Optimization, you probably have questions about how it works, how it’s measured, and whether it’s right for your brand.
What is Answer Engine Optimization, really?
+
Answer Engine Optimization is the practice of making your brand easy for AI systems to understand, cite, and rank inside generated answers. It goes beyond traditional SEO by focusing on how AI interprets your brand’s positioning, authority, and relevance within high-intent prompts.
How is AEO different from traditional SEO?
+
Where SEO is about ranking in search engine results pages, AEO is about being selected, cited, and positioned inside AI-generated answers. Search engines list links. AI systems generate summaries and ranked recommendations — which changes the goal. You're no longer competing just for clicks. You're competing for interpretation.
Do I need an AEO agency if I already have an SEO team?
+
Maybe. Many SEO teams focus on traffic, rankings, and backlinks. But AEO requires tracking citation frequency, message accuracy, competitive positioning inside AI outputs, and how your brand appears in consideration-stage prompts. If no one is measuring how AI systems are framing your brand, you're operating without visibility into a growing part of the buyer journey.
How do you measure whether AEO is working?
+
We track how often your brand is cited, where it appears within AI-generated lists, and whether the messaging aligns with your positioning. Using tools like Profound, we establish a baseline, monitor competitive movement, and measure changes over time. If it's working, you should see improved citation frequency, stronger positioning within commercial prompts, and tighter alignment between your intended story and what AI repeats.
Is AEO only relevant for enterprise companies?
+
No. AEO matters anywhere buyers are using AI tools to evaluate options. It tends to matter most in competitive categories, high consideration purchases, or B2B markets where shortlists are formed before sales conversations begin. If your prospects are asking AI tools who the best providers are in your space, then AEO is already shaping your pipeline — whether you're managing it or not.