Brand naming: An expert how-to for newbies | With Juliet D'Ambrosio from Adrenaline
By Kendra Rainey
Word nerds rejoice! Naming your product or company is a big, fun, stressful part of branding – and business. Join us for thoughts on how to start, brainstorming and process tips, and how to know when you’ve found the right name from two ladies who have collectively named dozens of companies, products, and services: Juliet D’Ambrosio, Chief Brand Officer at Adrenaline, and EA’s own Director of Strategy & Content, Kendra Rainey. Tune in live and join the conversation!
Brand naming: An expert how-to for newbies | With Juliet D'Ambrosio from Adrenaline
By Kendra Rainey
In this EA livestream, we have a deep dive on brand naming with two prolific women in the brand identity space.
Chief Brand Officer at Adrenaline and with 20+ years in the branding space, Juliet D’Ambrosio has worked with some of the globe’s most notable brands, including Coca-Cola, Virgin, Samsung, the International Olympic Committee, Visa, and S&P Global. Juliet guides brand image, promise, design, and experience, to unleash the power of storytelling and culture for organizations of all sizes. She oversees brand and editorial strategy for Believe in Banking and is regularly tapped by industry trades for her branding expertise. Needless to say, Juliet and brand naming go together like strawberries and cream.
She is interviewed by our very own, Kendra Rainey, Edgar Allan’s VP of Strategy & Content. Kendra is an expert storyteller, long-time educator, and has built and named brands for every kind of entity from single-person companies to Fortune 50 brands — and even entire countries.
This video covers topics from defining what a brand name is, to who is responsible for coming up with a brand name in an organization and the process to get there.
If you enjoyed this article you can read more on the Edgar Allan blog for more information on our services, experiences, and opinions as an award-winning Webflow agency.
You may also be interested in Edgar Allan’s other services like: brand design, brand messaging, journey mapping, user research, QA and UAT, and content design.
