Brand strategy is one of our favorite types of projects. It's also one of the things that makes us different than a lot of digital agencies. 

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At Edgar Allan, we work story-first. That means we work brand first and consider brand strategy to be one of the most important things a business can define. 

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Here’s the deal: You can’t launch a successful website (or any other marketing or sales thing) without understanding the problem you’re solving and who you’re solving it for.

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We use research to find the answers and brand strategy to define the position, story, and vibe that will tell the right people that your product is the one they really want or need.

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The direct result of a strategy exercise is a brand strategy brief.

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Take a look at one we did for our own brand at Edgar Allan. It’ll show you what a verbal strategy from us looks like (to a point; every one is a little different), and you’ll learn a lot about us and how we think, too.