Edgar Allan uses in-depth research, stakeholder and user interviews, and more to deliver unique and impactful brand names.

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Brand naming isn’t a small undertaking and can have a lasting impact on a business. While it’s not the be-all and end-all of a brand’s success, naming is a big deal, and we take it seriously while also having fun with the process. 

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When you think about it, naming a brand is the first step in a story and defines the chapters to follow. But, it is just one part of a whole package of essential story-having elements, from brand strategy and brand design (aka visual identity) to brand messaging, content design, and more, that, when done right, create a whole visual and verbal world to bring your brand name to life. 

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And, if there’s one we love at Edgar Allan, it’s story. 

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We have extensive experience naming brands, products, and services and a firm grasp of all the variables that go into this crucial aspect of branding.