One thing about Edgar Allan is that we love storytelling. Weaving impactful narratives that propel brands forward is our bread and butter, and naming a brand, product, or service is no different. 

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A brand name is a handshake. If brand strategy is the book of your brand, naming is the first page of the story. It sets the tone for everything that comes after and is no small task, but it’s one we take on happily.

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The naming of a brand is something we can – and typically do – work into our Brand Discovery Workshop sessions. Whether you’re looking for a complete branding overhaul, complete with shiny new messaging, or simply looking to name a product or service, this is where the bulk of the preliminary work is done.