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How to craft a great question set

By Mayra Zak

Interviews are an incredible way to quickly get in-depth information and insightful takes on your product, brand, or the problem you’re trying to solve in digital experience creation. But before you hop on zoom or grab coffee and sit down at the table with your prospect (Remember when we did this? Feels like forever ago.), you’ll want to have a tight, clear question set planned in advance. If you don’t take the time, your interview may meander, and you may not get the information you came for.



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