We enabled Kate's Club to gain national recognition for helping children in crisis know, "It's Okay to Grieve."
Edgar Allan took Kate's Club from brand to build, helped them get credit for their significant work in Georgia, and expanded their reach to help even more families struggling with grief.
National recognition for a nonprofit helping children in crisis know, “It’s Okay to Grieve.”
“We've had a great time collaborating with the EA team. We often have problems we don't know how to solve, and they always offer us great solutions."
Meagan Chong, Content Specialist
We worked from brand to build with Kate’s Club to help them get credit for their significant work in Georgia — and expand their reach to help even more families struggling with grief.
There’s no natural way to quantify the impact of brand and web design for an organization like Kate’s Club. But we can say that our involvement with Kate’s has impacted us and that we are thrilled to have helped them be recognized for their work and grow with a brand and new marketing site that both represents their mission and allows their internal team to own their message and make adjustments as they expand.
Audience-led, start-to-finish
This project hinged on a whole lot of sometimes inspiring, sometimes sobering conversations with Kate’s Club families, volunteers, and staffers. This was a project where fighting for research was vital to ensure we could create an experience that served the nonprofit’s business goals but also was usable and useful to internal staff and met families struggling with grief where they were with just the right messages at the right times.
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Plus a new community: Kate’s Hub
This project was a joyful twofer: Alongside creating Kate’s new visual and verbal identity and marketing website, we also specified and built a brand new online community hub for the group.
