Edgar Allan helped Minerva University gain full ownership of their marketing layer.
Our team tuned-up Minerva's marketing to reflect who they are while making the experience less overwhelming for users and easier for their marketing team to update.
Helping the most innovative university in the world own their marketing layer
Minerva offers a global, critical, and forward-thinking hybrid online and immersive secondary education unlike any other. Their current site didn’t represent who they were or their innovative chops, and was both overwhelming to students and challenging for their marketing team to update.
While the school’s pedagogy and operations are cutting-edge, a stagnant web presence wasn’t doing them any favors. New messaging focused on outcomes and benefits rather than program details and sophisticated design that felt “right” for the program’s high-minded ideals led the way toward a transformative new image.
Content. Design. Research: The trifecta.
UX and content design played a prominent role in creating the new Minerva site. So did audience research, wherein we surveyed dozens of alums, parents, staff, and leadership to understand the questions and concerns of incoming families and the passionate hopes of the faculty that would teach them.
The effort helped us entirely re-arrange Minerva’s site structure to give each audience group a clear way “in” to their respective information. We also added a prominent place to host stories from alumni and staff — social proof that’s great for anyone from donors to press, but also perfect for sharing with worried prospective parents as you convince them you’re Minerva material.
