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Formerly focused on hospitality management, Peachtree Group brought a subsidiary land acquisition, investment group, and lender under its corporate umbrella to create a branded house with one strategic story and look. Its digital channels needed similar consolidation, requiring carefully considered messaging, user journeys and information hierarchy to read as a single, seamless entity.

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Diversified but dialed-in

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Taking apart four robust websites, dissecting just as many businesses' worth of information, and then re-combining everything into a single, cohesive, audience-focused, and user-friendly experience for Peachtree Group was a tall task. 

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The Peachtree Group site consolidation was a UX problem, a content design puzzle, and a messaging execution exercise rolled into one.

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A solid brand strategy and flexible, modern visual identity (provided by our friends at Matchstic) helped a lot as we created hierarchy. Our team added strategic expertise to define the overlaps and diverging paths of audiences to create a seamless experience that sang one song of real estate business excellence, start to finish.

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More than the sum of its parts

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A singular image, voice, and digital presence empowers Peachtree Group to be all its combined services can be without feeling like a hydra of disconnected parts and pieces.

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To make it all work, we looked to create tension where it felt right – in yin and yang headlines typeset to highlight meaningful juxtaposition and a mix of data and humanity throughout the site – and grounding balance in a larger narrative that told the story of a deeply experienced real estate partner with the breadth of experience to solve nearly any problem for property owners on any part of the investment to ownership to operations path.