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Vastian empowers healthcare professionals to “Show Your Higher Standards” with a new Webflow site
We partnered with MediaLab (now Vastian) to create an all-new website from scratch. One that tells their brand’s new story, prominently showcases their products, and paves the path forward for their next phase of growth.
Size: ∽ 50 employees
Industry: Healthcare Technology / Software Development
With new products and a refreshed brand from strategy partners Pitchmaps and Matchstic, Vastian was ready for transformation. Building on these ideas, we crafted a site that showcases Vastian’s expertise, positioning it as a leader in healthcare and software development.
Our approach speaks to both their established medical laboratory audience and their expanding hospital focus, bridging legacy and growth.
United under a shared mission
Vastian’s new site is centered around the value the company provides to the industries it serves. Across the site, we integrated a clear and concise statement defining its core mission: enabling labs, hospitals, and health systems to uphold their higher standards with products that simplify and accelerate their work.
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Out of the then, into the now
The new site empowers the company to step confidently into the future with a modern design, an enhanced user experience, and an easy-to-manage CMS that puts full control of the marketing layer in their hands.
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Accessible and more usable
Vastian’s website is now easier to navigate and more engaging than ever before, thanks to simplified pathways, shorter and more impactful content, a modernized UI, and eye-catching visuals.
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“Edgar Allan created the perfect website for us: it’s warm, engaging, and definitely a standout in the industry. The entire team was fantastic to work with and helped execute our ideas into reality. With Webflow being new to our organization, their team made the learning curve small and empowered me to make future website additions. I highly recommend working with Edgar Allan! It was a delight!”
Julia Clendenin, Marketing Manager, Vastian
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Putting content design under a microscope
With 18 total products to market and eight new ones for Hospitals, we opted for a dual-navigation system to prevent cognitive overload and keep the top navigation clean.
We divided the products into two main categories - Laboratories and Hospitals & Health Systems - and further grouped them under unifying functions so users in each of Vastian’s client bases can easily find what they’re looking for.
Each product page is designed to showcase key features without overwhelming users, while dedicated sections highlight how each product integrates seamlessly with other Vastian solutions, simplifying the pathways between pages.
To further illustrate Vastian’s extensive reach, we included carousels on each page, showcasing the breadth of solutions across both sectors.
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Be bold, but uplifting and professional
Vastian sought to redefine its tone with the message "Show Your Higher Standards," emphasizing professionalism and clarity without unnecessary complexity. The goal was to showcase how their solutions help lab and healthcare workers operate more efficiently while maintaining excellence.
Our content mirrors this vision, reflecting Vastian’s commitment to simplifying workflows and giving teams control over their processes. The tone remains professional and approachable, balancing precision with accessibility.
We used direct, solution-driven language to demonstrate how their products streamline operations and give users control. Whether it’s simplifying lab protocols or improving healthcare workflows, Vastian’s messaging now reinforces its role in elevating industry standards.
