We start with a brand discovery workshop, a content workshop, or both.

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Understanding a brand’s story starts with asking good questions.

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The best way we know is to get people from your client's organization together in a (virtual) room with you to talk about things like target audience, the what/how/why of the brand's voice and tone, and even site goals. Bonus: It’s often the first time our client’s team has talked openly about such things, so it’s usually both enlightening and a little cathartic.

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If we’re your brand strategy agency, we’ll start at a high level. If we’re picking up where another agency has left off, we’ll talk more about how your story can unfold on a new website. Either way, the exercise (and other interviews if needed) will result in an info-and-insight-packed readout that will define the story we’re telling, the voice we’ll tell it in, and other important things like audience levers and motivators, competitive analysis, and more.  

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