After a Brand Discovery Workshop, we dive even deeper into understanding your brand.
What this looks like is a bunch of research, interviews, and competitive analyses. This approach allows us to delve into your core beliefs and desires while also gaining an understanding of the narratives that resonate with them.
We take our research super seriously, using it as a jumping-off point informing every step of the journey. It’s something we think and write about often.
Want to know more? Take a look:
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All this research culminates in a brand brief - a guide designed to inform everything that comes next in your project. The brand brief houses key information from brand positioning, story, audience definition, and vibe and is tuned to be instructive toward design, UX, development, and everything in between.