Aside from being a means of bringing your historical content over to a new site, content migrations serve a variety of bigger purposes.
Some of the most important reasons why content migrations are valuable include:
- Preserving SEO value:
Content migrations help maintain the SEO value of your existing content by ensuring that elements like URLs, metadata, internal links, and keywords are carried over to the new site’s structure. Why this continuity is important is because it helps maintain search engine rankings and organic traffic.
- Enhancing UX:
Redesigning a website often involves reorganizing content and improving navigation. A well-done content migration is important because it ensures that users can still find and access relevant information easily, reducing bounce rates and improving overall user satisfaction.
- Updating & refreshing content:
Content migrations give you an opportunity to review and update outdated or irrelevant content. By only migrating content that’s valuable and relevant to your new website, you can enhance relevance, accuracy, and engagement with your audience.
- Consolidating & streamlining content:
As businesses tend to do, they grow over time. The same’s true for your website, with multiple pages, sections, or platforms being added as a business grows and changes. Content migrations can help consolidate and streamline content, reduce clutter, improve site structure, and make maintenance and updates more efficient.
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