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Unf*cking customer acquisition with Claim
Claim’s social shopping platform helps brands acquire new customers by paying them back instead of having advertisers light their budgets on fire. The startup is on a mission to change the way marketing works for everyone. We helped them re-think their messaging, tune up their design language, and launch a new D2C / B2B site as they expand all over the U.S.
Size: 10-20 employees
Industry: Commerce / Shopping
After earning a $12M Series A investment, Claim needed a more functional, audience-tuned website to support both brand partner and customer acquisition as they scaled. The experience also needed to pass the Gen Z sniff test in terms of design, message and vibe, and the timeline was fast and furious (just 5 weeks). The frenetic energy and sheer moxie of Claim’s proposition were the perfect conditions to message, design, and build the social shopping app’s first meaty digital experience (in Webflow, of course), and leave just enough gas left in the tank for some fun extras.
Dual narrative
The site is slim but packs a lot of story and detail into two main pages. Home is conceived to build cred with shoppers (and prove to brands Claim knows its end audience). A side door for marketers was created to explain Claim’s complicated value prop but not yuck shoppers’ yum in the process. The whole thing was an exercise in strategic content design.
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Designed for hype
Claim’s color palette and the company’s googly-eyed mascot, Clammy, were a blast to work with. We used both to amp visitors up and give them a taste of the excitement around the app’s weekly Drops. Loads of animation, bouncy elements, and asides from Clammy pepper the pages—especially Home, where the experience is designed to expose visitors to a Drop unfolding.
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A master class in partnership
We couldn’t have moved as quickly and decisively as we did or made bold moves with strategy or brand language without working in lock-step with our client partners, Claim’s Founder and Head of Marketing. Their responsiveness and willingness to make quick decisions made the whole process a joy.
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“They say you need to choose two among quality, speed, and value — but EA gave us all three. They understood the assignment almost immediately, making us feel heard.
They backed it up by delivering strong work at every step of the process. They worked quickly and efficiently leveraging the experience and talent of a team who’s worked with the best-of-the-best.
And they did it all within our startup budget. What more could we have asked for?”
Luke deWilde, Head of Marketing & Partnerships, Claim
Extra sauce
The new Claim website is small but visually mighty. Just six pages (not counting the legalese), it’s jam-packed with visual candy that drafts off the app’s UI kit. Subtle (and not-so-subtle) movement is everywhere, lots of layered illustration gives users a feel for what visiting and sharing favorite brands with other Claimers feels like, and Clammy and his smiling friends pop up to offer context in strategic places.
Spicy verbal vibes
Claim’s voice and tone playbook gave us a lot to mess around with in messaging. When talking to shoppers, we stayed true to an uber-casual, no-bull voice, then pretty much didn’t tone that down for the app’s brand marketing audience. It works. Why pull punches when you're shaking up the whole digital marketing game?
