We worked with Flock Safety to help them own their messaging and get credit for their revolutionary work.
Edgar Allan tuned up Flock’s brand, content, and UX and re-platformed them to Webflow to build confidence with their highly critical audience.
Goodbye Hubspot, hello credibility
"Edgar Allan’s expertise in Webflow and industry best practices is unparalleled. They meticulously crafted our marketing website from ideation to launch with a forward-thinking, scalable approach. Their collaboration and build process resulted in a cutting-edge design that undeniably positions us as thought leaders in our space.”
Michael Bergman, Director of Marketing
Flock is an AI and machine learning-enabled technology company on the grow, but its web presence was holding it back from truly owning its message and getting credit for its revolutionary work.
We tuned up Flock’s brand, content, and UX and re-platformed the company to Webflow to help boost the brand’s signal and build confidence with a highly critical audience — law enforcement and corporate entities.
Content design and close collaboration
We partnered with Flock’s in-house marketing team to create the new Flock site’s content, something we do often with clients in more technical industries.
Using our content-always methodology, Flock subject matter experts and EA writers collaborated to order page elements, craft headings, and determine the right pathing for audiences from page to page. Special features include a dynamic “choose your adventure” module that helps audiences self-select into product information that’s right for their role in law enforcement, business, or the private sector.
