We took our long-term partnership with Felicis to the next level with a full-scale web redesign.
Our team moved quickly to rebuild Felicis's website ahead of a major announcement.
Long-term partnership leads to a complete web re-design in seven weeks
“The (EA) team over-delivered on my expectations; what we initially were calling a “touch up” became a full rebrand and website. We’ve had several journalists, investors, and founders compliment our new site and the insights they were able to glean about us from it. In a business where reputation matters, Edgar Allan helped burnish the Felicis brand to new heights.”
Mischa Vaughn, Content Leader, Felicis
Luck favors the prepared.
Felicis means “luck” or “fortunate,” and there is some measure of kismet in Edgar Allan’s ongoing relationship with this purpose-driven venture capital firm.
“Since launch, we’ve seen a 52% increase in time spent on the site, now averaging over one minute on the home page. We’ve also had a 50% increase in the number of users. My favorite aspects of the new site are the cleaner navigation, the announcement bar, and the new functionality. Plus, founders can now easily see what others say about Felicis at a glance. All of this was made possible thanks to the fantastic team at Edgar Allan and the incredible tool that is Webflow.”
Mischa Vaughn, Content Leader, Felicis
Working with the Felicis brand for going on four years has its gifts: trust, the ability to make big decisions and moves quickly, and the satisfaction of seeing a foundation laid many months before built upon and evolved as the brand comes into its own as a content creator.
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