A tight brand site for AI-focused venture capital
We upgraded SignalFire’s brand and web experience to better connect with the firm’s cutting-edge tech industry prospects.
Size: 25+ employees
Industry: Venture Capital
Like many of our VC clients, SignalFire’s focus had evolved, and its brand and web experience needed a functional, narrative, and visual facelift to match the vibe and intent of the AI-enabled companies it courts as potential portfolio partners.
Human & machine in balance
SignalFire’s new brand identity is clean and systematic but tempered with smiling faces and a natural palette, reflecting the firm’s focus on shepherding people through the most challenging parts of building companies in emerging tech.
Content, designed
Content Design played a prominent role in rethinking SignalFire’s site structure, moving from a vague “who we are/what we do” architecture to emphasizing the firm’s approach and specialty divisions like their AI Lab.
