We helped NCR launch a new digital experience for NCR Voyix after the company's split into two high-profile brands.
Edgar Allan's focus on content design and solid UX ensured each section of the new NCR Voyix site could meet its audiences’ needs and live easily within a strategy aligned with the new brand's voice, vibe, and goals.
A new brand, digital experience, and future for a 100-year-old enterprise
We partnered with NCR to facilitate the division of the Fortune 500’s digital properties into NCR Voyix and NCR Atleos. The legacy brand remainder, NCR Voiyx required extensive content design, UX, brand application, and re-platforming from AEM to Webflow at both speed and scale.
“I want you to know how impressed I am with the EA team and how much we value them driving this process. It’s no small feat to get that level of engagement. Keep up the great work!”
Derek Owens, Executive Director of Marketing, NCR
Audience-led at every turn
While NCR Voyix contains three industry-specific business units that share some of the same services and all of the company’s cumulative brand ethos, their customers have wildly different needs and expectations.
Our focus on content design as the glue between brand and digital experience ensured each section of the new NCRVoyix.com could both meet its individual audiences’ needs and live easily within the site’s overall UX and design strategy. Even CTA destinations and forms were defined by complex buyer journey stage and routed to precisely the right Voyix team member.
Cohesiveness with a side of elasticity
The future of the NCR Voyix digital experience is continually being written as NCR works to evolve how they market and sell to their customers. We knew this going in and created a build that could be, for instance, easily split into three industry-specific websites but still maintain a consistent content strategy when presented under a single URL, as it was at launch.
