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Strategic branding and concept-driven design for AI market research platform Wick
Edgar Allan partnered with Wick on a content-first Brand to Build project, during which our team conducted intensive research into their product and audience to identify the right mix of clarity and detail to effectively connect with buyers.
Size: ~ 50 employees
Industry: Marketing Technology
When Wick approached Edgar Allan, they had just launched a groundbreaking product that was a bit complicated to explain. Unlike traditional market research tools, their platform transforms mountains of raw data into actionable insights faster and more effectively than a human ever could in a way that is new to everyone in the industry.
But with a skeptical audience and no clear precedent for what they’d built, they needed more than just a website. They needed a brand story that connected, clarified, and convinced.
Wick
Guiding users through complexity
The scroll-based animations and interactive elements we created for Wick allow for a guided experience that simplifies a difficult-to-explain product, helping users grasp its value intuitively.
A clear, aspirational presence
Through impactful, simplified messaging we helped position Wick as the go-to resource for clarity in a complex landscape.
Brand and messaging
Overwhelmed by outdated processes, brand marketers need fast, clear answers from their data. Our content-first approach cut through the complexity of Wick's platform, delivering a clear message and a bold call to action: "The Truth is Out There. Dare to Know."
Our team built the new brand, content, and website entirely from scratch, starting with a concept-led homepage that seamlessly connects messaging, visuals, and UX to create a cohesive experience.
Through live demos, in-depth discussions with the team, and direct feedback from their founder, we distilled Wick’s intricate platform into a compelling narrative teaser.
Our copywriting focused on breaking down complex ideas into clear, engaging messages that spark curiosity and drive users to book a live product demo.
The website
We built Wick’s Webflow site around the concept of "follow the data," creating a visual language that puts individual data points at the forefront.
By taking a “show, don’t tell” approach, we developed and implemented a full-site, down-the-page animated concept that dynamically explains Wick’s product and tells their story, echoing their mission through interactive “data pills” and seamless transitions.
Wick’s work transforms scattered information into organized, cross-referenceable insights, and we carefully mapped out every step of this process to guide the design.
Design
Every detail — from prototypes to the final build — was crafted to reflect the clarity and purpose Wick brings to its clients.
The result is a striking, intuitive web presence rooted in Wick’s color palette, fluid storytelling, and a forward-looking approach that embodies the “age of consumer marketing enlightenment.”
Edgar Allan delivered a site that encapsulates Wick’s promise: a revolutionary platform empowering marketers to move beyond the noise, embrace innovation, and uncover the truth within their data.
It’s more than a website — it’s an invitation to move forward, boldly.
