Brand is more like a club you join than an edifice you build.

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More a living thing than a concrete foundation, lofty umbrella, or set-in-stone strand of DNA, a truly great brand works as a common connection point for people who think, need, or love something similarly, all wrapped around a product or service.

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We help companies work with their customers to figure out what kind of club they’re building and what type of story they’ll live out with their audiences.

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We think and talk (and write) a lot about this. Take a look?

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