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About- Philosophy- Section 4
Philosophy Section 4
Creating a digital experience by putting UX designers, writers, and visual designers in separate corners only to combine their insights at the end of the project makes no sense.

Literally — the result is often pretty nonsensical. But we also think the process is dumb.

When you treat content as a design element, however, the web becomes a better place—a more accessible, useful, audience—and brand-aligned place. And when you realize that every successful project is a content project, you understand just how important having a content-always mindset is.

To make it all work and your website as useful to your business and customers as possible, we use research, cross-discipline collaboration, and a mandate to pull every decision through the lens of audience to create digital experiences that are both exceptionally beautiful and excellently functional.

This is on our minds a lot.  

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