We understand that creating high-quality content is more crucial than ever for businesses looking to connect with target audiences. That’s why, to us, creating content that resonates goes far beyond writing a few paragraphs and hitting “publish”.
It requires a thoughtful and intentional approach that considers audience needs, preferences, and behaviors, structuring content in ways that impact users and get them engaged with your brand.
Edgar Allan’s team of content designers achieve this by focusing on these five key principles of content design:
- Know the audience:
The very first step in creating effective content is to understand your audience. But to do that you need to dive deep into their needs, preferences, and behaviors. Once you have all that information, you can tailor content to meet those needs and preferences.
- Prioritize simplicity:
People have short attention spans and are often scanning content rather than reading it. Knowing that, it’s important to keep content simple and easy to digest.
- Be clear & concise:
Jumping off from the previous point, it’s important to use clear language, avoid jargon and technical terms, and get straight to the point. Don’t waste users’ time with overly complicated prose.
- Create a seamless user experience:
Collaboration between content designers and UX specialists is vital when creating content. You want to design your content in a way that’s easy to navigate, visually appealing, and accessible across devices.
- Keep it visual:
All forms of digital design are powerful tools when creating content. Illustrations, photography, infographics, and animations can help break up text, communicate complex ideas, and make your content more engaging.
.jpg)
.png)
