As an agency that believes in the philosophy of “content always”, it’s something that’s forever on our minds. 

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The way we see it, we’re already starting the outlining process when we create a site map, setting down buckets of information in flowchart form, and seeing how it’ll all reside on your site and relate to everything else you’re presenting. 

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But, we do add one more crucial element on top of that as well: a content outline. A tool that creates a more granular narrative outline of your site's potential content. Something you can use to understand what content will be needed where and find out how best your and our resources can work together to create it.

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Want to know more about our approach to content outlines and strategy? Here you go: 

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Content strategy is something we think and write about often. Get a deeper look inside our brains with these articles: 

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