Research has a reputation for being time-consuming, expensive, and even pointless. 

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We think that just means a lot of people aren’t asking the right questions of the right people in the right ways.

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At EA, we focus our research efforts to ensure that we get the most out of what we do. It’s a vital part of any project that includes brand strategy (but, hot take: we think basically every project should include research).

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That can mean conducting a competitive audit, speaking with real users (thank you, Zoom), or checking out how SEO is performing.

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We also take the time to speak with our clients' internal teams, ensuring that they have input into whatever we’re building. 

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A lot of times, obvious internal interviewees might come from our clients' marketing departments, but we also make a point to speak to as many parts of our clients’ organizations as possible. 

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• Product engineers provide incredible context and often have insight that a marketing coordinator may not
• Customer service representatives tend to know exactly what’s happening on the ground with your brand
• Sales folks are often great at talking about pain points and challenges customers face
• And your C-suite will have vision-level context to add

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This is research that's focused and done right; conversations that are incredibly important to our process and help ensure that we build a site that meets everyone’s goals, from users (of course) to internal stakeholders of all levels.