We focus on two types of research:

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Desk research involves using various online sources where audiences are already congregating and giving their opinions to gather sentiment. It's quick and easy, and you can find out a whole lot of great information just by "listening" to the voices already talking about your product or business.

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Interviews are one-to-one or one-to-many conversations that allow us to ask very specific, targeted questions and find parallels (and differences) in individual responses that lead to insight into what a specific audience thinks and feels. They tend to produce meatier insights and can be really personal to your brand.

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But more than just sitting potential customers in a room and asking them an onslaught of questions, research takes many forms, from looking into how your SEO is performing to how your competitors are speaking to their audiences. There's a lot to know and a lot of ways to find out. We love them all.