We are huge advocates for all kinds of research at Edgar Allan, including user research.

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Unfortunately, user research is an often glossed-over piece of the brand and web creation puzzle. People skip it, but we wouldn’t recommend it. This audience-focused research informs everything from User Experience to Digital Design, Content Design, and more. Without it, you’re just assuming and, well, we all know the old saying about what doing that does.

When done right, user research helps you and us better understand user expectations, wants, needs, and behaviors. And once you know all of that, you can craft informed experiences that give users exactly what they need while driving business success. 

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We use this two-birds, one-stone approach as a foundation on which we shape resonant design and content strategies.

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