Competitive research forms part of our Brand Strategy process and is informed by what we learn during a Brand Discovery Workshop. But you can also make it a project within itself. 

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Competitive research involves us examining the competitive landscape in which your brand operates and gathering insights into strategies, positioning, differentiators, messaging, and visual identity.

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Examining how other brands communicate and engage with their target audiences can help us identify opportunities and develop distinctive strategies. For example, we’ll look for the place in that landscape you can “own,” but we can’t find it if we don’t know where your brand stands in relation to everyone else.

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