To start, we believe that competitive research goes far beyond a simple analysis of how other companies present their products and services.
We also recognize how important it is to understand the voice, tone, brand strategy, and emotional impact your competitors want to achieve with what they’re communicating.
By analyzing competitors as profoundly as we do, we gain insights and inspiration to help us craft a well-aligned and resonant brand strategy that hits all the emotional and conversational marks with a distinct voice and tone.
Want more? Check out this article:
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Looking for more information about how we think about research like this? Here you go:
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