This is a story in two parts.

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First, we take a story-driven approach to our work, and we wanted our company name to reflect that. We feel that story is the most important way that people come to know and engage with the world around them.

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Said another way, people don't just buy products, they buy the story behind those products.

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The second, and arguably more fun answer, is that our founder, Mason Poe, shares a last name with the famous poet — and they may or may not be related.  (Depends on who and when you ask.)

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Sadly, we can’t show you a family tree. You'll just have to believe us.