Super-fast and continually in flux

Our engagement in NCR's organizational, brand, and digital split into NCR Atleos and NCR VOYIX began in July, with a hard launch date of September 1st. That’s crazy-fast enough, but because brand identity and even the company’s new name remained in flux until nearly fall, our UX and content design teams had to build toward a final destination they couldn’t see clearly. 

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While tight project management and daily collaboration and communication were vital, so was creating an experience that relied on easy-to-update components and Webflow’s inherent ease of use to make big moves quickly while planning for quick changes and easy management down the road.

Lots of stakeholders, content, and complexity

NCR Atleos is a vast, global enterprise. For this project, we worked with over twenty content contributors and wrangled hundreds of pages of content that needed content design, editing, and migration from the legacy NCR site.

An exacting site audit and robust content matrix ensured we kept track of every word. Webflow’s easy-to-use CMS meant we could efficiently templatize repeatable pages so the NCR Atleos team could take the wheel and easily create the content they’d need moving forward. This is not a site that stalls at launch — it was designed to flex and the new company grows.

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“The NCR Atleos project is a prime example of EA’s enterprise skills. From complex approvals and decision-making to detailed internal workflows, we are well-equipped to handle the chaos, all on aggressive timelines.”
_{Marina Filiuhina, General manager}