It depends on the project. (But that’s not a very satisfying answer, is it?)

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There are some things that remain true no matter what the project looks like. 

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First, we do some discovery before the discovery. Here, we’ll look to figure out what we need to learn and who we need to learn it from - defining the audience and tracking down great representatives of that group. 

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After that, it’s a matter of creating a tight list of questions that will push respondents to give us the information we’re looking for. 

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Then we ask. There’s a variety of ways we can get the answers we need, including: 

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• Desk research
• One-on-one interviews
• Workshops
• Surveys and studies
• Collaboration with market research firms
• In-person product testing

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As we said, there are a lot of ways to go about doing effective audience discovery. What you end up needing depends on your industry and the kind of website you need, the nature of your audience, and how much access we can get to those groups.

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Take a look at this blog for more info: 

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