Plain and simple? Most digital design agencies just don’t take the time to do much audience research. That could be for numerous reasons, from time or budget constraints to a simple lack of understanding. 

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The problem with this approach is that it results in a lot of guesswork when it comes to addressing audience needs, creating content, and communicating with users. And to be honest, we hate to guess.

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The team at Edgar Allan works hard to create products that honor and serve specific and well-researched human needs, that drive action and pull all the pieces of a site together into a single, well thought out package. And that takes research, plain and simple.

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Our best advice: If you end up working with another agency, fight for research. Yes, it takes time on the front end of a project. But it will likely save time in the end as it will allow your team to create with more answers than questions.

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Want more insights into how we think about audience discovery and research? Check out this article:

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Looking for more about our thought processes? Here you go: 

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