We create Notional Copy during the earlier stages of wireframing to define broad-spectrum vibes and test ideas for final headlines and brand-differentiating text.
Years ago, at this key point, content creation would not have started yet in a web design project. Today, we know that’s a terrible way to tell a story.
Se find that early in the wireframe exercise is the perfect time to start seeing a site as a whole and understand how Design, UX, and Content will come together in the end.
How we go about actually writing Notional Copy really depends on the project. Sometimes, it’ll be a simple indicator like “Headline about core values goes here” or “20-word paragraph that summarizes the product here”.
Other times, if we’ve gained a clear understanding of your brand and where we’re going by this stage, your notional copy may be more detailed.
Want to know more about our approach to and thoughts on Notional Copy? Take a look:
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We think and write about content strategy and content design super often. Check out these articles for more insight into our approach:
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