We can all feel it: the web is changing in ways that seem both dramatic and, in a weird way, imperceptible.
At times, it’s hard even to know where to start exploring what could be next, and when you think you find it, it's hard to determine what’s real and what’s hype.
Our approach has always been simple: We like to put a big question out there on the horizon of what’s possible, then build toward it with conviction to see what we can learn.
When we created the new Edgar Allan site, we set out to explore the impact of conversational design and personalization in marketing experiences.
Why conversation? Conversation and dialogue are the foundation of all stories, which are the vehicle for human connection.
Today, it’s difficult to ignore their prevalence in the digital world, from Slack and Teams channels to social media feeds, phone messaging, and tools like ChatGPT.
So, with that in mind, we had some thoughts:
- “What if a website was less a one-sided place to present information and more of a living knowledge center?”
- “What if a site could be more of a guide than a brochure?”
- “What if we could incrementally learn about a visitor’s intent, then dynamically shorten the distance between everything a brand says and the mere seconds of attention most websites get?”
Ultimately, for us, the agency's job is to work at the edge of the future and what’s possible so we can make things and report the results back to our clients and community.
Thank you for joining us in this process – we can’t wait to see how this conversation unfolds.
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