There are a ton of ways we can answer this.

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But, in a nutshell, the new EA site is:

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• A Branded LLM fueled by EA blog posts, custom-written prompts, and several hundred Google Doc pages of content about who we are and what we do.
  
• Hand-mapped to define connections between ideas, all driven by customer research.
  
• An AI translator that interprets user intent into content, delivering relevant answers through a blend of pre-written content and AI-driven responses, all within a controlled, safe system.
  
• An experience that allows users to ask EA anything and get an accurate, in-depth, and on-brand answer in seconds, or browse the site in other, more traditional ways via a menu or multiple-choice pathing.