We’ll be the first to admit that designing illustrations and incorporating them into websites isn’t always smooth sailing. Like any process, it comes with its own set of challenges.
Here are some common problems that come about when illustrating for websites and how Edgar Allan overcomes them:
- Lack of clarity:
Sometimes, conveying intended messages with illustrations can be difficult, leaving users feeling confused. We solve this problem by asking ourselves two questions: “Does this need to be an illustration?” and “How can we make this process or message simple and easy to understand while maintaining its meaning?”
- Stylistic inconsistency:
Inconsistent illustrative styles can leave your site looking unpolished and unprofessional. To avoid this, we keep your brand identity close while illustrating to maintain a cohesive overall aesthetic.
- Poor integration:
As with anything brand-related, careful consideration is needed when adding illustrations to a site. Edgar Allan takes a balanced and strategic approach to illustration, only incorporating these elements where they’re needed and have the most impact.
- Ignoring accessibility:
Not everyone perceives colors and visuals the same way. We’re champions for accessibility and keep the latest standards and research in mind before we illustrate anything.
- Technical issues:
File size, resolution, and format can impact your site's speed and quality. Our designers consider all these elements and create visually appealing illustrations that look good on any device and don’t slow your site down.
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