Many of the same rules that apply to animation apply to illustration, too.
They’re engaging and eye-catching, sure, but they also benefit your site by:
- Boosting your brand’s story:
Illustrations can add a little extra oomph to brand stories. By extending your brand’s visual language, we can bolster its identity and personality while reinforcing brand recognition and strengthening loyalty at the same time.
- Simplifying the complex:
You can say a lot with visuals. Using strategic illustrations to help get complex messages or processes across and can quickly demonstrate a point without using words.
- Standing up and standing out:
Markets are crowded, and competition is stiff. So why not boldly set your brand apart with unique and creative illustrations that separate you from competitors and leave a memorable
impression on customers?