There’s more to animations than just pretty moving pictures.
Aside from enhancing the overall visual appeal of a website, animations do a lot for:
- Improving user engagement:
Interactive animations capture visitors' attention and add to your site's overall enjoyment. But they also lead to users spending a longer time on your website and help increase conversion rates, too.
- Clearing up communication:
Some information is better served visually. If you’re trying to convey a complex idea, animations can help tell your users what they need to know while being clear, engaging, and effective.
- Differentiating a brand:
If static imagery helps tell your brand story and set you apart (which it definitely does), then animation takes it a step further. Any unique and memorable animations you can include in your site help you stay top-of-mind with consumers, leaving a lasting impression and reinforcing your brand’s identity.
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