“Audience first” is a complete sentence.

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We start every project with solid audience research – because we don’t like guessing. 

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If the idea of research gives you heartburn (because it sounds slow or expensive), don’t worry. Audience discovery doesn’t have to mean pricey focus groups or studies. Often, it’s simply a series of interviews or a collaborative workshop conducted at the beginning of a project.

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We do content discovery workshops in about two hours and come out the other side with essential information that will guide the rest of your project, plus save you time and resources in the long run.

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