Love means never having to read “lorem ipsum.”
There is little in this world less useful than Latin nonsense language. We prefer to create meaning and communicate the narrative direction of your site as much as we can during the design and build process.
So, we use notional copy to make sure the intent of each page is what we want, and your audiences need it to be very early in the process – before we write complete copy drafts.
We can do it because our writers are part of the process from beginning to end.