Narratives aren’t relay races. 

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Just like you wouldn’t write a novel by giving ten people in ten different places a chapter to complete and then slam it all together at the end, at Edgar Allan, we know that building a great website is an exercise in collaboration. 

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The best digital experiences result from constant conversation between content designers, UX experts, designers, and developers, where content folks have a seat at the table from day one.

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Sure, it takes time and planning, but the result is so much better because of it. 

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