Content-always thinking means building a web experience around content.

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Too often, content is the last thing addressed on a project – especially web projects. 

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It’s never made sense to us. Without content, a website is simply lovely frames on a digital wall. And nobody goes to the gallery to see the frames. 

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At its core, a website exists to solve problems for humans and brands: Learn and get excited about a product. Find a specific piece of information. Contact a human. Buy or sell something. Without content, however, problem-solving (in web-speak, “meeting user needs”) is difficult. And telling a connective, enticing story is nearly impossible.

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This is why content deserves research, time, and attention – as much as design, UX, and development. And at Edgar Allan, we give it that time and attention.

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Content-always thinking means that content and story-focused experts are a part of the web design, UX, and development process from day one until launch.  

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