Content design is the glue.

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Too often, content is either brought into the process late or shuffled to the sidelines completely in web projects: web designs are finalized, and writers are given boxes to fill with words. 

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Blargh. 

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At EA, we turn that process around, bringing content designers into the (virtual) room from the jump, working with UX and design to decide where and how content should be used on the site to best give users what they want when and how they expect it. They also serve as advocates for brand story, position and tone of voice, so not only can your site meet users’ needs, it can meet the world fresh-faced and brand-aligned every dang time.

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